What's Your Time Really Worth? Focus on the Money-Making Activities!

Let me ask you something: What’s your hourly rate?

No, really-have you ever sat down and figured out the true value of your time? Many business owners think they’re saving money by doing everything themselves, but that mindset can actually hold your business back.

Time Is Money (Literally)

Consider the tasks you handle each day. Are they activities that bring in revenue, like client meetings, business development, or networking? Or are you getting bogged down in emails, scheduling, bookkeeping, and social media? While these tasks matter, are they really the best use of your time?

Imagine this: if your time is worth $100 per hour and you’re spending hours a week on admin, you’re effectively “paying” yourself that rate to do something you could delegate for $30 an hour. Worse, you’re losing valuable time that could be spent on growth, making sales, or nurturing client relationships.

Focus on What Only You Can Do

As a business owner, your focus should be on money-making activities that directly grow your business. These high-value tasks include:

Meeting with clients or potential clients
Planning new services or products
Developing strategies to scale
Building partnerships and networks

The more time you spend on these tasks, the more revenue you can generate.

Outsourcing Isn’t a Cost—It’s an Investment

Think, “I could do those admin tasks for free”? It’s not really free if it’s costing you potential revenue. Every hour spent on tasks that don’t directly bring in money is an hour you’re not using to build your business.

Outsourcing to a Virtual Assistant (VA) allows you to focus on what only you can do. A VA can handle invoicing, emails, scheduling, or social media management, often faster and at a fraction of your hourly rate. Meanwhile, you’re free to concentrate on your core business.

Crunch the Numbers

If you spend 10 hours a week on admin and your hourly rate is $100, that’s $1,000 of your time per week that could be spent generating new business. Hire a VA at $30/hour, and you’re saving $700 a week while gaining 10 hours to focus on growth.